​On March 29, 2025, in Hanoi, the State Committee for Overseas Vietnamese Affairs, under the Ministry of Foreign Affairs, solemnly organized the Launching Ceremony for the Day of Honor for the Vietnamese Language and the 2025 Vietnamese Language Ambassadors Abroad Contest.

The event was chaired by Deputy Minister of Foreign Affairs Le Thi Thu Hang, with the participation of representatives from various ministries, departments, and sectors in the country, language and cultural experts, overseas Vietnamese, and a large number of journalists. Notably, the ceremony also had online participation from approximately 100 online locations, including localities in the country, Vietnamese diplomatic agencies abroad, and overseas Vietnamese community organizations.

Deputy Minister of Foreign Affairs Lê Thị Thu Hằng speaks at the Launching Ceremony.

In her speech, Deputy Minister of Foreign Affairs Lê Thị Thu Hằng stated, "Vietnamese language is not only a means of communication but also the essence of the nation, embodying the cultural identity of Vietnam through thousands of years of history. This is the key factor that connects the overseas Vietnamese community with their ethnic roots." The Deputy Minister reviewed the achievements made after two years of implementing the Project for the Day of Honor for the Vietnamese Language in the overseas Vietnamese community. During this time, the responding activities have taken place vigorously in various rich forms, with the active participation of domestic agencies, localities, and a large number of expatriates worldwide. With the spirit of "Preserving the Vietnamese language, preserving the Vietnamese soul," the Deputy Minister called on the overseas Vietnamese community, organizations, and each individual to work together to preserve and promote the Vietnamese language. Using Vietnamese language not only in the family but also in the learning, working, and international exchange environment will contribute to preserving the cultural identity of the nation.

Vietnamese representative diplomatic agencies abroad and Vietnamese associations abroad participate the event online.

Also at the ceremony, Deputy Head of the State Committee for Overseas Vietnamese Affairs Nguyen Manh Dong officially announced the “2025 Vietnamese Language Ambassadors Abroad Contest." This is a meaningful platform aimed at seeking and honoring individuals who have made outstanding contributions to preserving and promoting the Vietnamese language globally. Deputy Head Nguyen Manh Dong called on expatriates to actively respond and participate in the contest.

The “2025 Vietnamese Language Ambassadors Abroad Contest” will take place from March 29 to July 27, consisting of three rounds: Preliminary, Semi-Final, and Final. The contestants are Vietnamese people living, working, and studying abroad, as well as foreigners living abroad who love Vietnamese culture and language and are proficient in Vietnamese. The top 5 outstanding contestants will be honored and awarded the title "The 2025 Vietnamese Language Ambassador Abroad" at the beloved Vietnamese Language Gala program, scheduled to be held in Hanoi on September 8, 2025.

In addition, the organizers of the ceremony also announced several activities in response to the Vietnamese Language Honor Day to spread love for the mother tongue and encourage overseas Vietnamese to preserve and promote the ethnic language identity. Specifically, Vietnam Television (VTV4) introduced the programs "Vietnamese language is not difficult" and "Fun with Vietnamese language." These programs will help Vietnamese people living abroad, especially the younger generation, to learn and use Vietnamese more easily and vividly.

The Vietnam Studies Center and the Bamboo Japanese Language School (Japan) launched a contest for "Vietnamese Speech, Drawing, and Learning Contest about Vietnam" and announced the launch of a Vietnamese language bookcase built by the community. This is a valuable playground that helps the Vietnamese community in Japan, especially the younger generation, connect more with the culture and language of their homeland, while also creating opportunities for them to naturally improve their Vietnamese language skills.

Deputy Minister of Foreign Affairs Lê Thị Thu Hằng and delegates press the button to launch the "Wonderful Vietnamese language" program.

Mr. Bùi Hoài Sơn - National Assembly delegate, specialized member of the National Assembly's Culture and Education Committee; Mr. Nguyễn Văn Thanh - Head of the Ethnic Minorities, Religion, and Overseas Vietnamese Affairs Committee, Central Committee of the Vietnam Fatherland Front; Mr. Nguyễn Phú Bình - Chairman of the Association for Liaison with Overseas Vietnamese; Mrs. Nguyễn Thị Phương Liên - Deputy Head of the Foreign Television Department, Vietnam Television, and Mrs. Phùng Ngọc Hồng - Deputy General Director of the Vietnam Education Publishing House Limited Company, together pressed the button to launch the "Wonderful Vietnamese language" program produced in collaboration by VTV4 and the Vietnam Education Publishing House Limited Company.

"The Wonderful Vietnamese Language" program is produced by the Vietnam Education Publishing House Limited Company in collaboration with the External Television Department of Vietnam Television to support the teaching and learning of Vietnamese language for Vietnamese children abroad through a rich treasure of folklore that embodies national identity. Accompanying the children are the gentle Vietnamese Fairy and the lovely little dragon Long Con, bringing interesting, useful, and emotional lessons. Through the program, teachers and parents can also refer to methods of utilizing folklore in the process of teaching Vietnamese, as well as gain more television learning materials for use in classrooms or at home. The program will be on at the following times: 04:00 a:m on Mondays, 02:15 a:m and 17:45 p:m on Tuesdays, 07:45 a:m on Wednesdays, and 19:45 p:m on Fridays on the VTV4 channel starting from April 2025 and will be easily accessible on digital platforms.